Nothing Bundt Cakes eClub: Benefits, Sign-Up & Birthday Rewards
The Nothing Bundt Cakes eClub is a free email program that now feeds into Bundtastic Rewards®, the bakery’s loyalty program. Members get a free Bundtlet on their birthday, bonus point opportunities, and early flavor news. Sign-up requires being 18+ with a phone number and email address. It’s worth joining for the birthday freebie alone.
What Is the Nothing Bundt Cakes eClub?
The Nothing Bundt Cakes eClub is the bakery’s email sign-up program that connects members to Bundtastic Rewards®, its official loyalty program. Originally, eClub sign-ups were mainly used to send birthday coupons and promotional emails. Today, joining the eClub through nothingbundtcakes.com/eclub routes new members directly into Bundtastic Rewards, where they can also earn points on purchases.
In short, “eClub” is now the on-ramp, and Bundtastic Rewards is the destination.
Is Nothing Bundt Cakes eClub Free?
Yes, joining the Nothing Bundt Cakes eClub is completely free. There’s no membership fee, no minimum purchase, and no credit card required. You only need a valid phone number and email address to sign up, either in-bakery, online, or through the Nothing Bundt Cakes app.
How to Sign Up for Nothing Bundt Cakes eClub
Signing up takes less than two minutes. You have three options:
- In Bakery: Enter your phone number or email at the Guest-Facing Display during checkout.
- Online: Visit nothingbundtcakes.com/bundtastic-rewards and create an account with your email and birthdate.
- Mobile App: Download the free Nothing Bundt Cakes app (US only) from the Apple App Store or Google Play and register there.
| Sign-up method | Best for |
| In bakery | Guests already checking out in-store |
| Online | Guests who want to browse rewards first |
| Mobile app | Guests who order for pickup or delivery often |
Make sure to enter your birthdate during sign-up. Without it, you won’t receive your free birthday Bundtlet notification.
What You Get as a Nothing Bundt Cakes eClub Member
Beyond the birthday perk, eClub and Bundtastic Rewards members unlock several ongoing benefits.
Do You Get a Free Bundtlet for Your Birthday?
Yes. Nothing Bundt Cakes eClub members receive a free individual Bundtlet on their birthday. The email notification arrives about one week before your birthday, and the offer stays valid for seven days after your birthday. Show the email or app notification in-bakery to redeem it. For the full redemption process and troubleshooting tips, see our dedicated birthday reward guide.
Do You Get Early Access to New Flavors?
Members receive advance notice of upcoming and seasonal flavors before they’re announced publicly. This “sneak peek” perk is one of the more popular reasons longtime customers stay subscribed.
What Are Member Happy Hours?
Member Happy Hours are limited-time windows where eClub and Bundtastic Rewards members get exclusive discounts or offers not available to the general public.
What Are Member Appreciation Days?
These are periodic promotional events reserved for loyalty members, often tied to holidays or bakery milestones, offering special pricing or bonus perks.
What Are Bonus Point Opportunities?
Bundtastic Rewards members occasionally receive promotions to earn extra points on qualifying purchases, helping them reach reward tiers faster.
At a glance, eClub member benefits include:
- Free individual Bundtlet on your birthday
- A welcome gift upon joining
- Early access to new and seasonal flavors
- Member-only Happy Hours
- Member Appreciation Days
- Bonus point earning opportunities
eClub vs. Bundtastic Rewards: What’s the Difference?
This is where most competitor guides fall short, since they treat the eClub and Bundtastic Rewards as two separate programs. In practice, Nothing Bundt Cakes has consolidated them.
| eClub (legacy) | Bundtastic Rewards® (current) | |
| Cost | Free | Free |
| Primary function | Email sign-up for birthday offer | Full loyalty program with points |
| Points on purchases | No | Yes, 10 points per $1 spent |
| Birthday reward | Yes | Yes |
| Redemption | Email/app notification | Online, in-bakery, or app |
Nothing Bundt Cakes retired its old punch card program in September 2024 and replaced it with Bundtastic Rewards. Signing up for the “eClub” today enrolls you into this same points-based system.
How Often Do You Get Nothing Bundt Cakes eClub Emails?
Members typically receive a mix of promotional and transactional emails, generally ranging from two to four emails per month depending on flavor launches, seasonal promotions, and Member Appreciation Days. Expect at least one guaranteed email each year: your birthday reward notification, sent about a week before your birthday.
What Kind of Emails Do You Get from Nothing Bundt Cakes?
Nothing Bundt Cakes eClub emails generally fall into a few categories:
- Birthday Bundtlet notifications
- New and seasonal flavor announcements
- Member Happy Hour and Appreciation Day promotions
- Bonus point earning opportunities
- Occasional surveys or feedback requests
Emails are sent from mail@e.nothingbundtcakes.com, so it’s worth whitelisting that address if you don’t want birthday offers landing in spam.
How to Unsubscribe from Nothing Bundt Cakes eClub
To unsubscribe, open any Nothing Bundt Cakes email, scroll to the bottom, and click the “unsubscribe” link. Confirm by selecting “Yes, unsubscribe” on the page that loads. This removes you from promotional emails within a few business days, though it can take up to 72 hours to fully process.
Importantly, unsubscribing from emails does not delete your Bundtastic Rewards account. Your points and rewards remain intact. If you want to close your account entirely, including forfeiting all points, you’ll need to request account removal through the app under Account > Request Account Removal.
Nothing Bundt Cakes eClub Age Requirement
You must be 18 years of age or older to join the Nothing Bundt Cakes eClub or Bundtastic Rewards. You’ll also need an active phone number and email address to complete registration.
Nothing Bundt Cakes eClub Privacy: What They Do with Your Info
According to Nothing Bundt Cakes’ official FAQ, the bakery does not share your personal information with anyone. During sign-up, they collect basic details like your name, email, phone number, birthdate, and preferred bakery location to personalize offers and identify your account at checkout. Purchase history is also logged to track loyalty points, but this data isn’t sold or shared with third parties.
Is Nothing Bundt Cakes eClub Worth Signing Up For?
For most cake lovers, yes. A free Bundtlet on your birthday alone is worth the two to four monthly emails, especially since you can unsubscribe from emails without losing your rewards account. Choose to join if you already visit Nothing Bundt Cakes occasionally, since the points system means every purchase brings you closer to free cake. Skip it only if you’re deeply inbox-averse and don’t plan to redeem the birthday offer, since that’s the program’s single guaranteed value.
How to Sign Up Without Getting Too Many Emails
If you want the birthday Bundtlet without a cluttered inbox, try these steps:
- Create a Gmail filter: Route emails from mail@e.nothingbundtcakes.com directly to a labeled folder instead of your main inbox.
- Use the Promotions tab: If you use Gmail, promotional emails often sort automatically into the Promotions tab, keeping your primary inbox clean.
- Sign up with a dedicated email: Use a secondary email address reserved for loyalty programs and newsletters.
- Unsubscribe selectively: You can unsubscribe from general marketing emails while keeping your account active for birthday and points tracking.
Frequently Asked Questions
Is the Nothing Bundt Cakes eClub the same as Bundtastic Rewards?
Yes, functionally. Signing up for the eClub today enrolls you in Bundtastic Rewards, the bakery’s current loyalty program that replaced the eClub-only model and old punch cards in September 2024.
How much does it cost to join the Nothing Bundt Cakes eClub?
Joining is completely free. There’s no fee, subscription, or minimum purchase required to become a member and start earning points or receiving offers.
Do I need the app to join the eClub?
No. You can join in-bakery, online at nothingbundtcakes.com, or through the app. The app is required only for mobile ordering and is available in the US only.
How many points do I need for my first reward?
You need 300 points, earned at a rate of 10 points per $1 spent, to redeem your first reward: free extra frosting on a cake purchase.
Do points expire?
Yes. Points expire 12 months after your last qualifying purchase. Making at least one qualifying purchase each year keeps your point balance active and available for redemption.
Can I earn points on delivery orders?
Only if the order is placed through nothingbundtcakes.com, in-bakery, or the app. Third-party delivery orders placed via DoorDash, Uber Eats, or Grubhub do not earn points.
What happens to my points if I unsubscribe from emails?
Nothing. Unsubscribing from Nothing Bundt Cakes emails only stops promotional messages. Your Bundtastic Rewards account, points balance, and birthday reward eligibility remain fully intact.
Can I use more than one reward per order?
No. Nothing Bundt Cakes allows one reward redemption per order, whether you’re checking out online, in-bakery, or through the app.
What if I forgot to log in before making a purchase?
Points cannot be awarded retroactively. You must be logged into your Bundtastic Rewards account before completing your purchase, whether online, in-bakery, or in the app.
Does Nothing Bundt Cakes sell my personal information?
No. According to the company’s official FAQ, Nothing Bundt Cakes does not share your personal information with anyone, though it does use your data internally to personalize offers and track rewards.
